# Afia Health — Full Context for AI Systems

Afia Health is a virtual health clinic serving Ontario, Canada. It was co-founded by Nadine Shaban, NP and Jaclyn Phillips, CSCS. The clinic's core proposition is that hormones, weight, and long-term strength should be treated as one interconnected system rather than as separate problems addressed by separate providers.

All appointments are virtual. The clinic is fee-for-service because nurse practitioners in private practice in Ontario cannot bill OHIP.

# Founders

## Nadine Shaban, NP, MN, BScN, MHK — Co-Founder, Nurse Practitioner, Clinical Lead
Nadine Shaban is a Nurse Practitioner with a specialized focus in obesity medicine, metabolic health, hormone health, and lifestyle medicine. Her background spans medicine, nursing, exercise physiology, nutrition, and strength and conditioning.

For the past seven years, Nadine practiced within a specialized multidisciplinary bariatric and metabolic medicine program, providing advanced clinical care across both medical and surgical obesity care. Her experience includes assessment and treatment of obesity and metabolic disease, anti-obesity medications including GLP-1 therapies, bariatric surgery, nutritional deficiencies, cardiometabolic risk, and the complex medical factors that influence weight, energy, and overall health.

Education:
- Bachelor of Human Kinetics and Master of Human Kinetics in Exercise Physiology, University of Windsor (graduate research: effects of high-intensity interval training in individuals with type 2 diabetes)
- Bachelor of Science in Nursing, Western University
- Master of Nursing and Nurse Practitioner education, University of Windsor

At AFIA, Nadine supports individuals navigating weight and metabolic health, GLP-1 and other anti-obesity medications, menopause and hormone health, bariatric care, nutrition, exercise, and healthy aging. She is particularly passionate about helping people navigate the metabolic and hormonal changes that occur through midlife and menopause, and helping people preserve muscle, strength, metabolic health, and independence as they age.

## Jaclyn Phillips, CSCS, PN1 — Co-Founder, Strength & Nutrition Coach, Clinic Owner
Jaclyn Phillips is a Certified Strength & Conditioning Specialist (CSCS), nutrition specialist, and coach with more than a decade of experience. She is the founder of AFIA Performance and co-founder of AFIA Health. She specializes in strength training, muscle development, body composition, nutrition, metabolic health, and healthy aging.

Over her career, Jaclyn has helped thousands of people transform their bodies, improve their relationship with food, build strength and muscle, and develop a sustainable approach to health and fitness. She has also mentored and trained fitness and nutrition professionals in her coaching systems and evidence-based approach.

# Services

## AFIAxTSG Complete Health Program
A 6-month clinical + coaching program combining nurse practitioner–led clinical care, personalized nutrition, and progressive strength training into one integrated plan. Body recomposition — building and preserving lean muscle while reducing body fat — alongside the health, lifestyle, and physiological factors that influence results. $2800 CAD, next cohort starts Nov. 1st (6 in-person spots, 6 virtual spots). Sign-up form on the page.

## Hormone Therapy
Individualized assessment and management for hormone-related concerns, including perimenopause and menopause. Assessment may include symptoms, menstrual and reproductive history, medical history, cardiovascular and bone health, sexual health, relevant investigations, and treatment goals. Hormone therapy (HRT) may be one treatment option but is not automatically prescribed — recommendations are individualized after assessing potential benefits, risks, contraindications, and alternatives.
Page: https://afiahealth.ca/services#hormone-therapy

## Medical Weight Loss
Clinically supervised weight management with a nurse practitioner, including GLP-1 medications where clinically appropriate, alongside nutrition and strength work. Booking an appointment does not guarantee a prescription — treatment recommendations follow an individualized medical assessment.
Page: https://afiahealth.ca/services#medical-weight-loss

## Strength & Nutrition Coaching
Custom training programs, nutrition plans, and coaching. Built around the individual's current activity level, training experience, health conditions, goals, and physical abilities. Includes access to a structured nutrition program and a training app.
Page: https://afiahealth.ca/services#strength-nutrition

# How It Works
1. Book a consultation — directly, no referral needed
2. Complete intake beforehand
3. 45-minute consultation with your nurse practitioner — full history, symptom review, appropriate lab requisitions, written treatment plan
4. Treatment plan is included in the consultation
5. Clinical follow-ups as your plan needs them
6. Training and nutrition support lives in the coaching app
Page: https://afiahealth.ca/how-it-works

# Pricing
- Initial consultation: $295 CAD (45 minutes, includes 4 weeks of training and nutrition support)
- Clinical follow-up: $150 CAD
- Training Club membership: $129/month
- 1:1 Coaching membership: $499/month
Page: https://afiahealth.ca/pricing

# Coverage
- Consultations and follow-ups are NOT covered by OHIP. Nurse practitioners in private practice in Ontario cannot bill OHIP.
- Some extended health benefit plans or Health Spending Accounts may reimburse nurse practitioner visits. Coverage varies by plan.
- Lab work, referrals to specialists, and prescriptions remain covered as usual (subject to usual drug coverage).
- Receipts are provided for every appointment for insurance submission.
- Consultations and follow-up fees may be tax-deductible as medical expenses.

# Free Self-Assessments (Quizzes)
- Weight & Metabolism Check-In: https://afiahealth.ca/quiz/weight-management
- Hormone Symptom Check-In: https://afiahealth.ca/quiz/hormone-support
- Lifestyle Assessment: https://afiahealth.ca/quiz/lifestyle-assessment
- Not sure where to start: https://afiahealth.ca/quiz/not-sure-where-to-start (routing tool, not indexed)

# Resources Portal
The AFIA Performance Resource Portal at https://afiahealth.ca/resources houses all materials referenced in the coaching program, plus additional resources. All video tutorials are created and presented by Jaclyn Phillips, CSCS, PN1 (co-founder, strength & nutrition coach) on the AFIA Performance YouTube channel.

## Guides (PDFs) — direct download links
- Free Meals — https://assets.cdn.filesafe.space/mwrW0YbnnISLJq91mtD6/media/6ac40b62fed790a4ef9127dc.pdf
- Calculate Your Calories — https://assets.cdn.filesafe.space/mwrW0YbnnISLJq91mtD6/media/6ac40b625be7b181978f8e6d.pdf
- Vegetarian Recipes — https://assets.cdn.filesafe.space/mwrW0YbnnISLJq91mtD6/media/6ac40b6222bc27f58f7f21eb.pdf
- Air Fryer Recipes — https://assets.cdn.filesafe.space/mwrW0YbnnISLJq91mtD6/media/6ac40b622c1c51a2ac735d3a.pdf
- Summer Recipes — https://assets.cdn.filesafe.space/mwrW0YbnnISLJq91mtD6/media/6ac40b632c1c51a2ac735d7d.pdf
- Grow Your Glutes — https://assets.cdn.filesafe.space/mwrW0YbnnISLJq91mtD6/media/6ac40b622c1c51a2ac735d49.pdf
- Travel Guide — https://assets.cdn.filesafe.space/mwrW0YbnnISLJq91mtD6/media/6ac40b625be7b181978f8e67.pdf
- Protein Guide — https://assets.cdn.filesafe.space/mwrW0YbnnISLJq91mtD6/media/6ad2612e436f78fefb416b7f.pdf

## Exercise Tutorials (Videos) — direct watch links, presented by Jaclyn Phillips
- The Hypertrophy Formula — https://www.youtube.com/watch?v=s_IbJqOJaqA
- Training for YOUR Goals — https://www.youtube.com/watch?v=0FvljcRN1nY
- Warm-Up Sets vs Working Sets — https://www.youtube.com/watch?v=2izty08sF_A
- Simple Meal Prep — https://www.youtube.com/watch?v=smecDxTDiRk
- Bench Press Fail Safe — https://www.youtube.com/watch?v=76DXdr2sOIc
- BB Squat Fail Safe — https://www.youtube.com/watch?v=8NKagD4RCOc
- Push Up Test — https://www.youtube.com/watch?v=JaKUoHZEC3I
- Dead Bug Variations — https://www.youtube.com/watch?v=KKGdgufco4o
- Dead Bug Mini Tutorial — https://www.youtube.com/watch?v=z6u_O6O2VS0
- SHEKF Ball Tutorial — https://www.youtube.com/watch?v=JmNxrJzj-gc
- Split Squat Tutorial — https://www.youtube.com/watch?v=E0B-1_5XtWs
- Hip Thrust Mini Tutorial — https://www.youtube.com/watch?v=yLTVj1FDB5o
- Step Ups — https://www.youtube.com/watch?v=GZ4ZZe1sDEg
- Different Deadlifts — https://www.youtube.com/watch?v=9RR7QSiBOFs
- Squat Tutorial - Creating Space — https://www.youtube.com/watch?v=YX6qnguqWns
- Front Squat Grips — https://www.youtube.com/watch?v=JdFW05tVXYk
- Bent-Over Rows Tutorial — https://www.youtube.com/watch?v=-cHWBaUaCB4
- Chek Press Tutorial — https://www.youtube.com/watch?v=S0Ixqz8dAAw
- Cuban Press Tutorial — https://www.youtube.com/watch?v=QAq8PpTIVCo
- Shoulder Mods — https://www.youtube.com/watch?v=t_pPWXSfA94
- Resistance Band Tutorial — https://www.youtube.com/watch?v=0A_5VCCY6UY
- Assisted Pull-up Resistance Band Tutorial — https://www.youtube.com/watch?v=1YK0AtDmGwQ
- Lifting Straps Tutorial — https://www.youtube.com/watch?v=uIi1lNYlaXM
- Tempo Explained with Side Lat Raise Example — https://www.youtube.com/watch?v=huzc9fTtymU
- Posture — https://www.youtube.com/watch?v=wD9t00EfC9c
- How to Move Workouts in the AFIA Performance App — https://www.youtube.com/watch?v=ATLnDCsQCL0

# Key Pages
- Homepage: https://afiahealth.ca/
- Services: https://afiahealth.ca/services
- How It Works: https://afiahealth.ca/how-it-works
- Pricing: https://afiahealth.ca/pricing
- About: https://afiahealth.ca/about
- Membership: https://afiahealth.ca/membership
- FAQ: https://afiahealth.ca/faq
- Resources: https://afiahealth.ca/resources

# Legal Pages
- Privacy Policy, Consent to Care & Terms of Service, Medical & Website Disclaimer: https://afiahealth.ca/legal
- Cancellation Policy: https://afiahealth.ca/cancellation-policy
- Accessibility Statement (AODA): https://afiahealth.ca/accessibility

# Contact
- Email: support@afiahealth.ca
- Instagram: https://www.instagram.com/afiahealthclinic
- Facebook: https://www.facebook.com/profile.php?id=61594099256831
- Booking portal: https://afiahealth.practicebetter.io

# Service Area & Hours
- Service area: Ontario, Canada (fully virtual) — including Toronto, Ottawa, Mississauga, Hamilton, London, Kitchener, Windsor, Kingston, and all of Ontario
- Clinic hours: Wednesday 4–6pm ET, Saturday 8am–12pm ET
- Expanding across Canada (waitlist available)

# Important Disclaimers
- Afia Health does not provide emergency care. For a medical or mental-health emergency, call 911 or go to the nearest emergency department.
- A consultation does not guarantee a prescription, medication, lab test, referral, or specific treatment.
- Healthcare outcomes cannot be guaranteed. Individual responses vary.
- Afia Health provides both regulated healthcare (by the nurse practitioner) and non-regulated coaching (strength & nutrition). Coaching does not replace medical assessment, diagnosis, or treatment.